This short article comments on Bennet’s and Segerberg’s work on connecting action. After singling out some conditions which, according to social movement studies, would make an aggregating logic and personalized messages very important for mobilization, the author calls for further research (including through qualitative methods) on the complex dynamics related to the contemporary use of various formats of communication by social movement activists.
Information communication and society, 2014, Vol. 17, No. 2, pp. 269-271. ISSN: 1369-118XJournal Article - 2026
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