Cernison investigates the 2011 online communication campaign that lead to the victory of the Italian referendum against water privatization. In particular, the chapter evidences how a very large and disperse network of activists and social movement organizations evolved its communication strategies during the campaign, adopting innovative social media strategies and giving live to less centralized and loosely coordinated.
Chiara CARROZZA and Emanuele FANTINI (eds), Si scrive acqua... attori, pratiche e discorsi nel movimento italiano per l'acqua bene comune, Torino : aAccademia University Press, 2013, pp. 57-74. ISBN: 978889752347528/09/2020
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